The laboratory MECAS Management of companies and social capital organised this Thursday, January 11, 2024, in collaboration with the laboratory of research in management of men and organizations and under the supervision of the faculty of economics, Management and Business Sciences Abou Beker Belkaid Tlemcen University, a face-to-face and virtual national symposium on "Green Marketing as a Modern Trend for Professional Organizations", chaired by Dr. BENAZZA Hannaa.
The symposium addressed six main axes related to the theoretical and conceptual framework of green marketing, green tourism marketing, the creation and innovation of institutions and green marketing, and the presentation of some successful international and national experiences in green marketing.
This scientific meeting also aims to highlight the importance of green marketing as a modern trend by which entrepreneurs and institutions adopt green marketing practices to contribute to and achieve sustainable development and reduce the negative impact of traditional marketing on the environment.
The conference was marked by the presence of academics, entrepreneurs and interested parties in the field of green marketing. This is an excellent opportunity to change ideas and experiences and to présent modern studies and research in this field, with a view to the generalisation of ecological concepts and practices in the practice of institutions and businesses.