As part of the celebrations marking its 50th anniversary, Tlemcen University organised a conference led by Professor Hafidh Aourag on "TRIZ: Innovation on Demand," which is a theory focused on inventive problem-solving. The professor emphasised the importance of this theory and its various applications, highlighting its inclusion in global educational references. He also stressed the need to adopt it in Algeria to strengthen research and development, as well as to transform ideas into valuable products and services. Additionally, he discussed its crucial role in fostering innovation within large international companies