As part of the activities of the MECAS laboratory at the Faculty of Economic Sciences, Management, and Commercial Sciences, an exceptional workshop was organized on Thursday, February 20, 2025, at the 19 May Hall, Imam Campus, titled "Modern Consumption Trends and Corporate Practices."

The workshop was chaired by Dr. Iman TABET, who led discussions on the profound transformations in consumer behaviors due to rapid technological advancements, new sustainability concepts, and current societal expectations.

The main objectives of the workshop were as follows:

• Understanding modern consumption trends, such as a focus on health and well-being, the spread of digitalization, and responsible consumption.

• Analyzing the impact of these trends on the marketing and sales strategies of businesses in an evolving business environment.

• Discussing market challenges and opportunities with experts and specialists to provide practical and applicable insights.

• Offering students and entrepreneurs a clearer vision of market requirements and assisting them in developing strategies aligned with consumer expectations.

This workshop allowed participants to gain in-depth knowledge of the changing market demands and also served as an important platform for exchanging experiences between researchers and practitioners in the fields of marketing and business management.